They’ve cared for us, guided us, and shaped generations — and this week, it’s their turn to be celebrated. 
In honor of Elderly Filipino Week 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, joined hands with the National Commission of Senior Citizens (NCSC) to recognize the invaluable contributions of Filipino seniors to nation-building.
With the theme “Embracing Age: Living a Life with Dignity and Purpose,” the celebration held at SM Mall of Asia brought together hundreds of senior citizens and partner organizations for a meaningful day of wellness, recreation, and community spirit.
A Celebration of Wisdom, Vitality, and Inclusion
The event kicked off with a Eucharistic celebration and a heartwarming Walk for Life, symbolizing the strength and faith that have long defined the Filipino elderly community.
It was followed by inspirational messages from senior advocates and a lively Zumba session that filled the mall grounds with laughter, music, and movement — proving that age is truly just a number.
“Our seniors have given so much to their families and communities. Through Elderly Filipino Week, SM Cares reaffirms its commitment to championing their welfare — making sure they feel celebrated, supported, and empowered,” shared Engr. Bien C. Mateo, SM Cares Program Director for Senior Citizens.
Wellness, Care, and Services for Every Senior
To promote holistic well-being, wellness booths were set up throughout the venue, offering free medical consultations, massages, acupuncture, eye check-ups, and even e-government ID registration to make essential services more accessible.
“We are deeply grateful to SM Cares for walking hand in hand with us in celebrating and empowering our senior citizens through meaningful activities like this,” said Ana Marie C. Calapit, Acting Executive Director of the National Commission of Senior Citizens.
The initiative highlights how public-private partnerships can help create a society where senior citizens continue to thrive — staying healthy, engaged, and connected.
SM’s Ongoing Commitment to Empowering Seniors
For years, SM Cares has been at the forefront of programs that support the elderly, including:
Barrier-free mall facilities for accessibility Emergency preparedness forums tailored for seniors Community and wellness programs that encourage social participation
This year’s celebration also aligns with SM Supermalls’ 40th anniversary, marking 40 Super Years of Evolving With Every You — a testament to SM’s role in creating inclusive spaces where generations connect and grow together.
With 88 malls nationwide, SM continues to be a trusted destination for Filipino families, where people of all ages can find joy, care, and connection under one roof.
FAQs
Q: What is Elderly Filipino Week?
A: Elderly Filipino Week is an annual celebration held every first week of October to honor Filipino senior citizens and promote active aging, wellness, and inclusion.
Q: How does SM Cares support senior citizens?
A: SM Cares runs programs that provide accessibility, health and wellness activities, and social inclusion opportunities for seniors nationwide.
Q: Where was this year’s celebration held?
A: The 2025 Elderly Filipino Week celebration took place at SM Mall of Asia with hundreds of senior participants from different communities.
