Mega Prime Foods, Inc. (MPFI) recently celebrated a major milestone

—its 50th year of bringing quality food products to Filipino families. As part of the celebration, the company launched Mega Milyonaryo, a special promo created to give back to its loyal customers. Adding to the excitement was the presence of none other than Megastar Sharon Cuneta, who’s now officially part of the Mega Prime Foods family as the endorser of Mega Sardines and the face of the Mega Milyonaryo promo.

Sharon also lent her voice to the company’s anniversary video with the song “Pangako ng Mega,” a heartfelt tribute inspired by her timeless hit “Kahit Maputi na ang Buhok Ko.”

Also joining the Mega family is actor Coco Martin, known for his roles in Ang Probinsyano and Batang Quiapo. Coco is now the face of Jimm’s Coffee, a brand that became part of MPFI in 2024. His addition signals the company’s steps into wellness-focused offerings within the FMCG industry.

MPFI President and CEO Michelle Tiu Lim-Chan shared her enthusiasm, saying, “Sharon and Coco are icons. Their connection to the Filipino people mirrors the kind of trust we’ve built over the years. We’re proud to have them with us as we grow our brands and reach more homes.”

This 50th anniversary isn’t just a celebration of longevity—it’s a recognition of the people who’ve made it all possible. From its beginnings to now, MPFI continues to stand by its promise: to bring fresh, high-quality food products to Filipino tables, while staying grounded in its values of service, care, and excellence.