When people and purpose come together, big wins follow. This year, EastWest Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) proudly celebrated a double victory at the 2025 IABC Quill Awards, proving that meaningful communication isn’t just about messages—it’s about making connections that last.
For moms, families, and everyday Filipinos, these recognitions show how companies that listen, care, and innovate can create real impact in people’s lives.
EastWest’s 30th Anniversary: A Celebration of Trust and Innovation
EastWest was honored for its 30th Anniversary campaign, “Further for You.” More than just a milestone, it became a year-long celebration of ease, trust, and innovation.
Anchored on its yin-yang-inspired logo, the campaign was brought to life by ambassadors Donny Pangilinan and Carlos Yulo. Through customer-focused innovations, exclusive events, and the digital rollout of the EasyWay App, the bank highlighted how Eastern values of care and relationships can work hand in hand with Western technology and progress.
The message? Banking should be easier, more personal, and more meaningful for every customer.
EastWest Ageas Insurance: Living the PURPLE Purpose
Meanwhile, EastWest Ageas Insurance (EWA) received recognition for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.”
This campaign gave life to the brand refresh, What’s Your PURPLE? by inspiring employees—called Stewards—to embrace the identity with passion and authenticity. From merchandise to music festivals, LOVE PURPLE turned internal culture into a movement, uniting employees under one shared purpose: to serve customers with heart.
As Norman Martin C. Reyes, EastWest Head of Marketing, shared:
“At its core, this double win is about people; customers who inspire us, and employees who live our purpose. Both wins show that customer experience starts with engaged people who believe in the brand.”
Why the Quill Awards Matter
Organized by the International Association of Business Communicators (IABC) Philippines, the Quill Awards honor outstanding professional communication that drives real business impact. With thousands of entries annually, every Quill win is a true mark of distinction.
For EastWest, the double recognition reflects its unique fusion: warm, customer-first service built on trust, paired with innovation and digital technology for today’s families and professionals.
FAQs
What are the IABC Quill Awards?
The Quill Awards, organized by the International Association of Business Communicators (IABC), recognize excellence in communication programs that make a real business and social impact.
Why is EastWest’s 30th Anniversary campaign special?
It celebrated three decades of serving Filipinos with ease and trust while highlighting future-ready innovations like the EasyWay App.
What does “LOVE PURPLE” mean for EastWest Ageas Insurance?
It’s an employee engagement campaign encouraging Stewards to live the brand’s purpose with authenticity, unity, and customer-first passion.
How do these wins impact customers?
These awards reflect EastWest and EWA’s commitment to making banking and insurance more personal, accessible, and meaningful for Filipino families.
How does EastWest combine tradition and innovation?
By merging Eastern values of care and relationships with Western technology and innovation, the bank creates experiences that are both warm and future-ready.
