Five flagship brands from Universal Robina Corporation (URC) continue to dominate Filipino households, earning top spots in the 2025 Brand Footprint Report by global consulting firm Worldpanel by Numerator. Great Taste, C2, Piattos, Nissin, and Payless were recognized as among the most chosen fast-moving consumer goods (FMCG) brands in the country.
Consistent Favorites Across Food and Beverage Sectors
The Brand Footprint Report annually ranks FMCG brands based on consumer reach points (CRP)—a metric combining how many households buy a brand and how often they purchase it. The results reflect both brand penetration and frequency, showing which products truly resonate with consumers at the point of purchase.
- Great Taste Coffee – 367 million CRP, top 10 most chosen FMCG brands in the Philippines, and fourth in the beverage sector.
- C2 Cool & Clean – 33 million CRP, a top beverage brand.
- Piattos – 180 million CRP, seventh in the food sector rankings.
- Nissin Noodles – 101 million CRP, among top food sector brands.
- Payless Noodles – 73 million CRP, also a top food sector choice.
Economic Recovery Boosts Consumer Spending
The report noted that consumer spending on FMCG products in the Philippines rose by 6% in 2024 due to economic recovery. Marie-Anne Lezoraine, Managing Director for Worldpanel by Numerator in the Philippines, said, “With more time spent out and about and easing inflation, Filipinos shop more often. This creates more opportunities for brands to be purchased.”
URC Chief Marketing Officer Karen Ong added, “The results show that our brands continue to earn the trust and loyalty of Filipino consumers. We’re proud that our products remain staples in homes across the country.”
A Trusted FMCG Leader in the Region
URC is one of the country’s largest food and beverage manufacturers, producing beloved local brands like Great Taste, C2, Piattos, Maxx, and Cream-O, as well as regional favorites such as Lexus, Tivoli, and Fun-O. With a growing presence in ASEAN, the company continues to focus on brand visibility and accessibility to strengthen consumer engagement.
FAQs
What is the Brand Footprint Report?
It is an annual ranking by Worldpanel by Numerator that measures brand strength through consumer reach points (CRP), combining population, brand penetration, and purchase frequency.
Which URC brands were recognized in 2025?
Great Taste, C2, Piattos, Nissin, and Payless were named among the most chosen FMCG brands in the Philippines.
What does CRP mean?
Consumer Reach Points represent how many households purchase a brand and how often they do so, providing a complete picture of brand performance.
What contributed to URC’s strong performance?
The company maintained high visibility and accessibility during the 2024 economic recovery, which increased consumer engagement.
