Fondly known as the “Bossing of the Masses,” Vic Sotto will continue to be the face behind the “Kapartner ng Praktikal na Nanay at Bossing” brand identity of the Hanabishi line of home products, as he recently renewed his endorsement contract with the company.
The well-loved actor, television show host, and film producer has been promoting Hanabishi since 2015, and has been especially active in building it up as a line of products perfectly suitable for small and medium enterprises (SMEs). Chest-type freezers, heavy-duty juicers and blenders, hand mixers, food steamers, and beverage showcase chillers are among the Hanabishi wares being targeted to SMEs.
“’Bossing’ Vic has always been an icon of practicality and he best exemplifies the practical and productive living that the Hanabishi brand is all about. We are very proud to renew our partnership with him and we look forward to working with him for many more years. As we continue to empower more Filipino families with quality products to help them in their homes and small business ventures, we are happy that ‘Bossing’ Vic remains part of the Hanabishi family,” shares Hanabishi Vice President Cherish Ong-Chua.
Already 30 years in the business, Hanabishi distinguishes itself from competitors as a provider of quality yet very affordable products which include kitchen appliances such as toasters, rice cookers, refrigerators and more; living appliances such as electric fans, air conditioners and others; and garment care products such as washing machines and flat irons. It plans to diversify into other appliances and home electronics categories soon.
“Parang pamilya na sa akin ang Hanabishi. Masayang masaya ako na ipagpatuloy ang partnership namin dahil ako mismo ay naniniwala sa mga produkto nila. Gusto kong maging bahagi ng misyon nilang makapaghatid ng mura pero de-kalidad na mga appliances para sa bahay ng bawat pamilyang Pilipino. Sana makatulong akong mahikayat ang mga nanay at tatay na subukan ang mga produkto ng Hanabishi lalo na sa mga nagpaplanong magtayo ng sariling negosyo (Hanabishi has always been a family to me. I am very happy to continue this partnership with them because I really trust the brand and their products. I want to be a part of their mission of providing high quality yet affordable products to every Filipino family. I hope to encourage more mothers and fathers to try Hanabishi products especially those who are planning to start their own business),” Sotto says.
For more than three decades, Hanabishi has established its reputation as a provider of affordable yet quality home products, which paved the way for its tagline “Kapartner ng Praktikal na Nanay at Bossing.”
Hanabishi’s consumer products are available at leading appliance stores nationwide. For more information about Hanabishi, please visit www.myhanabishi.com/shop/ and like them on Facebook: www.facebook.com/MyHanabishiAppliances/.