Lamoiyan Corporation’s Licealiz Rolls Out Kilusang Kontra Kuto Year 4 In Cebu City

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Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto (KKK) Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.

In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting30 schools nationwideand targets to shampoo around 6,000 head lice infested students. Sample sachet products will also be distributed within the surrounding communities through this activity.

Family Doctor Dr. Osee Bryce Amac lectures about head lice infestation proper prevention and misconceptions to the parents, students, and teachers of Labangon Bliss Elementary School in Cebu City as part of the Kilusang Kontra Kuto Year 4.

Family Doctor Dr. Osee Bryce Amac lectures about head lice infestation proper prevention and misconceptions to the parents, students, and teachers of Labangon Bliss Elementary School in Cebu City as part of the Kilusang Kontra Kuto Year 4.

Among the cities included in Licealiz Kilusang Kontra Kuto Year 4 in Visayas is Cebu City where they will do educational talks about head lice and free shampooing activity in different schools.

Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.

Students of Labangon Bliss Elementary School are all smiles and excited as they wait for their turn during the shampooing activity.

Students of Labangon Bliss Elementary School are all smiles and excited as they wait for their turn during the shampooing activity.

Students read Licealiz’ Si Kathy at ang Kutostrophe story and coloring book after having their hair washed.

Students read Licealiz’ Si Kathy at ang Kutostrophe story and coloring book after having their hair washed.

“For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany.

Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.

Students of Labangon Bliss Elementary School in Cebu City get their hair washed at the Licealiz’s Kilusang Kontra Kuto Year 4 shampoo activity that aims to fight head lice infestation.

Students of Labangon Bliss Elementary School in Cebu City get their hair washed at the Licealiz’s Kilusang Kontra Kuto Year 4 shampoo activity that aims to fight head lice infestation.

Members of Mommy Bloggers Philippines join the Kilusang Kontra Kuto Year 4 in Labangon Bliss Elementary School, Cebu City together with Dr. Osee Bryce Amac and Licealiz Assistant Brand Manager Cristina Martinez.

Members of Mommy Bloggers Philippines join the Kilusang Kontra Kuto Year 4 in Labangon Bliss Elementary School, Cebu City together with Dr. Osee Bryce Amac and Licealiz Assistant Brand Manager Cristina Martinez.

Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach the grass roots.

Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.

14 Comments so far. Feel free to join this conversation.

  1. Czjai 2019/10/05 at 11:59 pm - Reply

    This is a great initiative by Lamoiyan. I hope they visit more cities in the future.

  2. Headlice is eww! Hygiene and treatment for the whole family is needed when one member is affected.

  3. Purple Pieces 2019/10/06 at 4:32 am - Reply

    One time when my kid had kuto, ito rin ginamit namin. It’s super effective. 🙂

  4. berlin 2019/10/06 at 2:00 pm - Reply

    i always admire Lamoiyan for this initiative to help school kids and their parents know more about kuto. it may seem like a health problem but seriously, kuto is more of a social problem.

  5. Leira 2019/10/06 at 3:06 pm - Reply

    Nice na advocacy ito!!

  6. Mommy Rockin In Style 2019/10/06 at 10:39 pm - Reply

    Wow naka 1 year na pala to! Ang bilis ng panahon! More years to come for Licealiz!

  7. may palacpac 2019/10/07 at 7:47 pm - Reply

    ay, I saw in the news about the siblings na kinuto. kakainis. unang naisip ko agad was – bakit hindi bumili ng licealiz, hindi naman kamahalan!

  8. Leira 2019/10/07 at 10:44 pm - Reply

    This is a nice advocacy and parents should take the issue with lice seriously

  9. Michi 2019/10/07 at 11:37 pm - Reply

    I’m lucky na hindi ko pa nagiging problem ito sa anak ko pero if ever, hindi rin naman mahirap gamutin kasi may shampoo for this. 🙂

  10. Liz 2019/10/08 at 4:31 am - Reply

    This is a good advocacy indeed. I hope Lamoiyan continues this in the future to help educate everyone about this lice issue.

  11. Ma.Me.Mi.Mommy 2019/10/08 at 10:54 am - Reply

    Ang cute talaga ng name niya, very easy to remember. I remember the red comb that’s used before to comb away the lice.

  12. Peachy @ The Peach Kitchen 2019/10/08 at 9:23 pm - Reply

    I was able to participate in the first KKK of Licealiz and it is indeed a great advocacy. ang galing ng Licealiz.

  13. Janice 2019/10/09 at 12:54 am - Reply

    This is a really good initiative that I hope they keep doing. A lot of kids suffer from lice.

  14. Angel Enero 2019/10/09 at 1:13 pm - Reply

    I love this advocacy ot Lamoiyan. Makakatulong talaga sa mga bata para makatutok silang mabuti sa pag-aaral at hindi sa pagkakamot ng ulo

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