Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto (KKK) Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.
In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting 30 schools nationwide and targets to shampoo around 6,000 head lice infested students. Samplesachet products will also be distributed within the surrounding communities through this activity.
A student from Cesareo Villa Abrille Elem. School, Davao City having her hair shampooed with LiceAliz.
Among the cities included in Licealiz Kilusang Kontra Kuto Year 4 in Mindanao is Davao City where they did educational talks about head lice and free shampooing activity in different schools.
Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.
Speaker: Dra. Ana Liza Lanuza, Family Doctor – The Truth Behind Lice or Kuto
Informative Video and LiceAliz Products
“For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany.
Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.
LiceAliz activation last October 9, 2019 at Cesareo Villa brille Elementary School, Davao City
LiceAliz Activation
Students after beeing shampooed with LiceAliz, waiting for a couple of minutes before rinsing
LiceAliz shampoo stations
Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach the grass roots.
Mommy Bloggers from Davao City!
Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.
Photo credits to: Mommy Jessa Sumagaysay
