Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.
In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting30 schools nationwide and targets to shampoo around 6,000 head lice infested students. Samplesachet products will also be distributed within the surrounding communities through this activity.
Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.
Licealiz also prepared Si Kathy at ang Kutostrophe coloring books for the kids to enjoy during the shampooing activity.
“For the past years, Lamoiyan was able to raise awareness and debunk misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany.
Kilusang Kontra Kuto Year 4 has visited different schools across Luzon, Visayas, and Mindanao where Licealiz held educational talks, fun games, and free shampooing activity.
Dermatologist Dr. Ria Valdez led the talk about the proper prevention for head lice infestation and debunked several misconceptions surrounding it.
Licealiz team helped a student from Silangan Elementary School in using fine-tooth comb to detach dead lice and nits on her hair minutes after the shampooing.
Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.
Members of Mommy Bloggers Philippines NCR joined the Kilusang Kontra Kuto Year 4 in Silangan Elementary School together with Lamoiyan Corporation Marketing Director Ruby Rose Cavestany, Licealiz Assistant Brand Manager Cristina Martinez, and Dr. Ria Valdez.
Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach grass roots level.
Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.
Very important information! My daughter was near someone with lice recently and I did the treatment just as a preventative measure. It’s good to educate people with articles like this!
This looks like an excellent product! Glad they are using it for a great cause!
Head lice is a big problem for kids when they go to school. Great that there are effective products that can help.
Wow.. I’ve never heard of this school events before. It’s a great campaign, children should know that there are easy solutions in getting of pediculosis as early as possible.
I really like this blog! This is such an amazing awareness and benefit a lot of people especially the youth. Thanks!
Pediculosis is really a problem at those ages.. Good thing there are products like Licealiz, that makes getting rid of hair louse easier..
I wish our school authorities had something like this in place. I have memories of my cousins catching head lice infestation from their school and my aunt and mother going through all our heads with a fine tooth comb to make sure we didnt have it either.
This product is so amazing. Thanks for informing us about this product. And you did a great event helping those kids free from lice. this article is very educative.
I will DEFINITELY keep this in mind if my daughter ever gets lice again … it was a scary time when she got them 3 years ago.
I love the awareness the company has been building and educating the public. Bravo for your support!