Pru Life UK has launched “Cha-Ching Kid$ at Home” online resources to help and encourage Filipino parents to teach key money management concepts to their children at home. This initiative was developed Prudence Foundation, the community investment arm of Prudential in Asia and Africa.
According to the latest financial literacy report published by The Organisation for Economic Co-operation and Development, 94 percent of students said they get information about money matters from their parents[1]. However, parents may not know how best to teach this subject to their children.
Designed for children aged between seven and 12, the “Cha-Ching Kid$ At Home” materials guide parents on teaching key money management concepts – Earn, Save, Spend and Donate – in an interactive and engaging way. Based on the Cha-Ching curriculum, each guide directs parents to a relevant Cha-Ching music video, key topics for discussion, and activities to help their children put learning into practice. The parent guides are downloadable for free on the Cha-Ching website and can be viewed online or printed out.
In addition to the parents’ guide, Prudence Foundation is also rolling out Cha-Ching daily challenges, which include activities or discussion pointers, posted on the website every weekday of June. Each challenge takes approximately 15 minutes to complete, aiming to encourage parents to incorporate discussions around money with their children as part of their daily life.
The guides are in English and will soon be translated into Filipino versions.
“We noticed that the global COVID-19 pandemic has significantly changed the way children learn and interact with their parents, and we understand the important role that parents play in promoting continued learning of their children. Through providing fun and engaging ‘Cha-Ching Kid$at Home’ materials, Prudence Foundation aims to promote discussions around responsible money management skills among families in the region. This initiative is particularly relevant and important as many schools across the Philippines remain closed due to the pandemic,” said Prudence Foundation Executive Director Marc Fancy.
Meanwhile, the Cha-Ching website also contains a resource center where teachers can easily access the digitized version of the Cha-Ching curriculum teaching materials for self-study or review. Educators can simply log onto the Teacher section of the Cha-Ching website to download the Cha-Ching curriculum’s master list of teaching aids, session implementation video guides, music videos, and comic books on their personal electronic devices. Cha-Ching teachers can also freely equip themselves with materials of the in-class and take-home activities that they can repurpose for their students.
This initiative will help expand the reach of Cha-Ching across the Philippines and promote money-smart knowledge among students.
Cha-Ching is a financial literacy program designed for children aged seven to 12. It aims to instill the knowledge, tools and practices needed to help a child become financially responsible.
Cha-Ching is created as a series of music videos and comic books developed by Prudence Foundation in partnership with CartoonNetwork, and Dr. Alice Wilder, a renowned education specialist. The program comprises a structured school curriculum incorporating activity-based learning and has been rolled out in Asia with Junior Achievement, one of the world’s largest youth-serving non-government organizations. The Cha-Ching Curriculum is currently being implemented in schools across Asia and Africa.
[1]Source: http://www.oecd.org/media/oecdorg/satellitesites/pisa/PISA-2018-financial-literacy.pdf
Love this! Financial literacy is so important for a successful life and it needs to start early. Ka Ching looks like it is “on the money!”
I really wish I had had something like this when I was growing up. As a child, I spent money as fast as I could make it. Looking back, I regret not being more responsible (or my parents MAKING me be more responsible). This is definitely something I will teach my children when I become a mom. Thanks for sharing!
This is such a great resource for something that every kid needs to learn sooner than later.
I think I’m going to purchase this to help my kids! Thanks for sharing!
This is SO important, kids should know about money from an early age so that they can learn to be smart about it.
Teaching our kids to become financial responsible is not easy and I think that this program or tool that will help all parents to teach their kids about finances.
It’s important to teach kids the value of money. This is great.
So important to teach kids how to deal with money!
How cool! I’m always looking for new methods to drill this into my children.
This is a great way to show the value of money and show how the real and meaningful life could be. Money is the tool to get us where we want to be.
I am going to tell my sister about it, my kids are grown and I am sure, my sister will enjoy it for my niece.
This is a good campaign for the kiddos. Our children should be teached while still young even in the financial aspects.
This seems to be an awesome campaign for our kids, I ahve to share this with my friends too.
Wow this seems to be very interesting and helpful for kids…indeed this is really very meaningful…Thanks for sharing the review…Great work…
What an excellent program that Pru Life UK has created to teach kids the value of money! Wonderful things!
I think teaching kids the value of money and how to properly handle it is a absolutely brilliant and useful.