Cleene Ethyl Alcohol, a trusted Filipino brand that provides high-quality and affordable alcohol products from Philusa Corporation, extends its effort in reducing ocean-bound plastic waste as it partners with social enterprise Plastic Bank Corporation.
The initiative is unveiled during the virtual launch of Cleene Ethyl Alcohol’s campaign entitled “Towards a Cleener Philippines,” a movement encouraging the public to be more mindful of the environment by adopting an eco-friendly lifestyle. This is in collaboration with Plastic Bank, which is known for building recycling ecosystems in coastal areas through its community of plastic collectors.
With the Philippines named as one of the top producers of marine waste, Cleene Ethyl Alcohol has taken the leap in creating a bigger impact on the environment together with Plastic Bank.
Cleene Ethyl Alcohol is supporting Plastic Bank’s Impact Program which intends to help prevent 1.25 million plastic bottles from entering the ocean. Cleene Ethyl Alcohol will also help improve the lives of more than 600 plastic waste collectors in vulnerable coastal communities in Makati, Pasig and Mandaluyong.
Event host Joyce Pring-Trivino with Philusa Corporation President and General Manager Neogin Evangelista and Plastic Bank Philippines Country Manager Rene Guarin.
“It’s always been our commitment to finding sustainable ways to help our environment. And we hope that through this effort, we can contribute to minimizing ocean plastic waste and be of help to our hardworking Plastic Bank collectors,” shared Philusa Corporation President and General Manager Neogin Evangelista.
Promoting collaboration between consumers and brands, Plastic Bank’s Impact Program enables Cleene Ethyl Alcohol to achieve its annual sustainability goals and empower its consumers to make an impact on the environment.
Cleene Ethyl Alcohol’s support for the Impact Program will also contribute to the collectors’ income, enabling them to afford basic family necessities such as food, clean water, and cellular service, among others.
Additionally, the company is distributing health kits in several cities nationwide to help improve the health of the collectors.
To date, the Impact Program has stopped over 2,401,315,100 from entering the ocean, impacting over 588 communities.
“We are honored to be joining Cleene in their journey in making this project come to life. As a partner, we at Plastic Bank are driven to strengthen our ocean-bound plastic recycling efforts and give Cleene the opportunity to take a leadership position in the regenerative society,” said Plastic Bank Philippines Country Manager Rene Guarin.
“We look forward to creating more impact on our oceans and coastal communities in the years to come together with Plastic Bank. We encourage everyone to create sustainability programs in our own simple ways and join our movement towards a Cleener Philippines,” Evangelista added.
To learn more about this initiative and how you can take part in this movement, visit philusa.com and plasticbank.com.
Wow ..Yes for Cleene Ethyl Alcohol to help reduce ocean plastic waste, 🌍
We need so much more of this in the world. Our planet is in crisis, and it’s important that we start taking big steps like these to help it.
It might seem like a small step, but recycling efforts like this do make a difference. Imagine if more businesses stepped up and did the same thing?
More and more people are supporting these sustainable ways to support and save the environment. Im happy to hear about this partnership.
Ooohhhh…this is very good to know! We must get rid of that plastic waste in the giant waters as soonest as possible!
This looks like such a great program. I think it’s very important we all try to pitch in and reduce ocean plastic waste!
This is very exciting! I love when companies work to help clean up our ONLY planet!
Oh this is so important. What a graet thing to do !
This is great, and so so important! It’s a shame that folks need to clean up what others have carelessly left, but I am glad that they are helping the earth!
This is such an important cause and great that they are teaming up to help beat ocean waste. I dread to think about how much plastic there is in our oceans.
This is indeed a good initiative! We really need to do our part in helping the environment just like these companies.
I’m so happy you all are taking the right steps to help the future of tomorrow. Waste management is very important, we must save the Earth.
It’s amazing to see so many companies who are becoming more mindful about their products and finding ways to do things differently to save the earth.
We need more goodness like this stat! It’s so nice to see companies, organizations and people coming together to help clean up and protect our oceans. We only have 1 planet after all <3
We need more collaborations and projects like this, not to save and clean the ocean but for the living sea animals in it too.
This sounds like such a great initiative. We all need to work on helping reducing the amount of plastic waste in the environment and in the oceans.
That’s awesome, there are a lot of people working on achieving a clean environment. I want to thank everyone who works on this project.
I did not know that Cleene Ethyl Alcohol is a Filipino brand. Crossing fingers!
This is so great. I am so glad to see that someone is taking ocean clean up seriously! All good things to them!
Every positive impact we can make is a good move. I love that you gave us information on a way to be a part of this too.