Dermorepubliq Named TikTok Shop’s #1 Beauty Brand in the Philippines
Filipino skincare brand Dermorepubliq has clinched the Emerald Award at the TikTok Shop Philippines 2025 Beauty and Personal Care Awards, earning the title of the platform’s top-performing beauty brand. The recognition marks a significant milestone in the brand’s rise within the local skincare scene, proving how powerful creator-led content and video-driven engagement can be in today’s social commerce era.
More than just a sales accolade, the award reflects Dermorepubliq’s ability to connect with a loyal audience through grassroots storytelling and TikTok challenges that highlight real routines and real results.
Community-Led Growth Sets Dermorepubliq Apart
Founder and President Keith Sta. Barbara shared that Dermorepubliq’s win is a reflection of genuine customer trust and authentic creator partnerships. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results,” he said.
The brand’s #DoItWithDermoChallenge became a standout campaign, inviting users to post skincare routines while dancing to the brand’s catchy “Do It With Dermo” track. From June 16 to 29, over 1,000 entries poured in, proving how relatable content can fuel both awareness and action.
A Strategy That Combines Trust, Content, and Conversion
Dermorepubliq’s approach to TikTok success goes beyond virality. By blending full-funnel marketing—from awareness to conversion—with relatable, creator-led content, the brand has built a highly engaged and supportive community. This strategy helped Dermorepubliq outperform larger, more established brands on TikTok Shop and turn social engagement into meaningful growth.
The Emerald Award follows last year’s win at the TikTok Ad Awards Philippines 2024, where the brand’s “Your New Holy Grail” campaign was recognized for its community-driven impact.
FAQ:
What is the TikTok Shop Emerald Award?
The Emerald Award is given to the top-performing beauty and personal care brand on TikTok Shop Philippines, based on sales and engagement performance.
How did Dermorepubliq win the Emerald Award?
Dermorepubliq won by leveraging creator-led content, grassroots campaigns, and a community-first strategy to drive sales and engagement on TikTok.
What was the #DoItWithDermoChallenge?
It was a TikTok campaign encouraging users to share skincare routines through a fun dance featuring splash, spray, pat, and swipe. It received over 1,000 entries in under two weeks.
Where can I buy Dermorepubliq products?
You can shop Dermorepubliq on TikTok Shop, Shopee, Lazada, their official website www.dermorepubliq.com, and at kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
What’s next for Dermorepubliq after this award?
The brand plans to share the milestone across social media and strengthen its affiliate and creator programs in recognition of the community’s role in its growth.
