As Nutrition Month highlights the importance of food and nutrition security, Metro Pacific Fresh Farms’ consumer brand More Veggies Please (MVP) has officially launched its fresh vegetable line in S&R Membership Shopping branches across Metro Manila. Additional retail partners are expected to follow, as the brand continues its mission to bring healthier options closer to Filipino families.
More Veggies Please Brings Sustainable, Locally Grown Vegetables to Metro Manila Shelves
Sourced from the Philippines’ most advanced greenhouse facility in Bulacan, MVP produce is grown using non-GMO seeds and cutting-edge agricultural practices. The result is safer, more consistent, and pesticide-minimized vegetables—harvested just two hours from the metro for optimal freshness.
Addressing Nutrition Gaps with Better Access to Fresh Produce
A 2023 Kantar survey showed that while nearly all Filipinos value healthy grocery items, only 72% can regularly buy them. Meanwhile, non-communicable diseases (NCDs) linked to poor diets continue to rise in the country. The More Veggies Please initiative responds to this growing concern by offering a reliable supply of premium, locally harvested vegetables in major supermarkets.
Fresh, Sustainable, and Always in Season
MVP’s greenhouse facility reduces water and land use by 90% compared to traditional farming and operates year-round—regardless of weather conditions. Its vertically integrated system—from seed planting to delivery—also reduces food miles and ensures a reliable supply chain.
Available Produce from More Veggies Please
Now in S&R stores, consumers can shop a variety of premium produce:
- Tomatoes: Red Cherry, Yellow Cherry, Chocolate Cherry
- Cucumbers: Lebanese, Japanese
- Lettuce: Crystal, Salanova, Batavia, Butterhead, Romaine
Whether you’re making a salad or just adding color to your family’s meals, MVP’s fresh produce makes healthy eating more accessible.
FAQ
Where can I buy More Veggies Please products?
You can now find them at S&R Membership Shopping branches in Metro Manila, with more supermarkets joining soon.
Are the vegetables organic or non-GMO?
MVP uses non-GMO seeds and sustainable farming methods in controlled environments with minimal pesticide use.
What makes greenhouse-grown vegetables better?
Greenhouse farming ensures consistency, reduces exposure to pests and weather fluctuations, and results in fresher, cleaner produce with less environmental impact.
Why is this launch important during Nutrition Month?
Nutrition Month underscores the importance of food security and access. MVP supports this by improving the availability of healthy, fresh vegetables for Filipino families.
What is the environmental benefit of this approach?
MVP’s greenhouse system uses 90% less water and land, shortens transport distances, and reduces the carbon footprint associated with conventional farming.
