Leading home solutions brand Midea Philippines has been honored at the 21st Philippine Quill Awards, winning under the Marketing, Advertising, and Brand Communication category for its inspiring campaign, Discover Happiness.
Redefining Happiness Through Simple Joys
Launched to show that happiness can be found in life’s small and meaningful moments, the Discover Happiness campaign highlighted how Midea’s smart home solutions bring comfort, connection, and joy to Filipino households.
The campaign came to life through a video series featuring familiar personalities such as:
- Shamcey Supsup-Lee
- Patricia Henson
- Karen Ibasco
- Bea Binene
- Kaila Estrada
- Viy Cortez
- Interior decorator Elle Uy
- Tech editor Jayvee Fernandez
Each shared how true happiness isn’t just about milestones or achievements, but the everyday moments spent at home with family, loved ones, or simply enjoying life’s little comforts.
Midea’s Commitment to Filipino Families
“We sincerely thank IABC for this recognition. At Midea, we believe that when families have a home appliance partner that brings comfort and convenience, happiness naturally follows,” said Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines.
“This award inspires us to continue redefining the true value of happiness by creating innovations that help families build memories and enjoy life’s simple moments,” she added.
About the Philippine Quill Awards
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC), is the country’s most prestigious award-giving body for excellence in professional communication. It recognizes organizations that meet the highest global standards in communication strategy and execution.
For more details about Midea’s Discover Happiness campaign and future projects, visit www.midea.com/ph, follow @midea_philippines on Instagram and TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.
FAQs about Midea’s Discover Happiness Campaign
Q: What is the Discover Happiness campaign all about?
A: The campaign highlights how happiness can be found in life’s simple, everyday moments. Midea created a video series featuring well-loved personalities who shared how comfort, connection, and joy at home bring true happiness.
Q: Why did the campaign win at the Philippine Quill Awards?
A: The campaign was recognized for its meaningful storytelling and effective communication in the Marketing, Advertising, and Brand Communication category. It successfully connected Midea’s brand values with real-life experiences of Filipino families.
Q: Who were featured in the Discover Happiness campaign videos?
A: Personalities such as Shamcey Supsup-Lee, Patricia Henson, Karen Ibasco, Bea Binene, Kaila Estrada, Viy Cortez, Elle Uy, and Jayvee Fernandez took part in the campaign, each sharing their personal take on happiness.
Q: What does Midea mean by “redefining happiness”?
A: Midea believes that happiness isn’t limited to milestones or big achievements. Instead, it’s found in everyday comforts, shared moments, and the convenience of having reliable home solutions that make life easier.
Q: How does Midea create innovations that support happiness at home?
A: Midea develops smart and energy-efficient home appliances designed to bring convenience, comfort, and connection to Filipino households — helping families spend more time enjoying life’s simple joys.
