Sports have a way of bringing people together—not just fans in the stands, but families, communities, and even our furry companions at home. This year, TopBreed, the trusted pet care brand under Universal Robina Corporation (URC), has renewed its long-standing partnership with the University of the Philippines Men’s Basketball Team (UPMBT).
Now in its eighth year of support, the collaboration goes beyond basketball, strengthening ties with the UP community and highlighting values of honor, excellence, and resilience.
A Partnership Built on Shared Values
The UP Fighting Maroons have long stood for discipline, teamwork, and determination—qualities that TopBreed also upholds in its journey of growth and innovation.
“We’re excited to begin our eight-year journey alongside the team. With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence,” said Vincent Go, Managing Director of URC Agro-Industrial Group (AIG).
Just as the Maroons fight for glory on the court, TopBreed continues to pursue excellence in pet care. Its products, recognized by five consecutive World Branding Awards, show the same commitment to quality and world-class standards.
Beyond the Basketball Court
This renewed partnership also extends its benefits beyond the arena. TopBreed is bringing essential services for emotional support animals within the UP community, such as:
- Anti-rabies vaccinations
- Deworming
- Access to TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins
These efforts reflect the brand’s mission of not only caring for pets but also supporting the overall wellness of the community.
Supporting Families, Athletes, and Fur Babies
For Filipino families, pets are more than just animals—they’re family members. And just as parents encourage their kids to look up to role models like the Fighting Maroons, TopBreed makes sure our fur babies are also cared for with love and quality products.
With this partnership, URC and TopBreed reaffirm their commitment to UPMBT, NowhereToGoButUP, and the entire UP community—inspiring pride on the court while promoting care, quality, and inclusivity off it.
For more about URC and TopBreed, visit www.urc.com.ph
