Partnerships that last decades are rare—but when innovation meets trust, they become iconic. 
This was the theme of “Beyond the Screen: A TCL × Anson’s VVIP Showcase,” a special event celebrating 25 years of partnership between TCL Philippines—the country’s No. 1 Panel TV brand—and its long-time retail partner Anson’s.
TCL and Anson’s Mark 25 Years of Innovation and Trust
Held at Anson’s The Link, the exclusive affair showcased TCL’s latest innovations while honoring a partnership built on mutual growth and excellence. The event was also highlighted by the launch of the TCL × Anson’s October 15 Promo Lineup, offering unbeatable deals on premium TVs, air conditioners, and home appliances—just in time for the holidays.
Peter Chen, TCL CEO, expressed gratitude to Anson’s for its pivotal role in the brand’s success:
“Anson’s has been a major contributor to TCL’s journey in the Philippines. This event is a celebration of that shared success and a reaffirmation of our commitment to bring world-class technology to Filipino homes.”
A Partnership That Goes Beyond Business
Over the years, the TCL–Anson’s relationship has evolved from a traditional supplier-retailer setup into a strategic alliance focused on innovation and customer satisfaction. This collaboration has helped TCL expand its market presence, particularly in the large-screen and premium segment.
Anson’s was recognized with a special award for being the first dealer to achieve record-breaking sales of the 115-inch TCL C7K Premium QD-Mini LED TV—the world’s largest and most advanced display. This milestone further cements Anson’s position as a pioneer in the appliance retail industry.
Mr. Chen of Anson’s added:
“Our partnership with TCL allows us to consistently provide Filipinos with high-quality, innovative products. It’s been a successful and fulfilling collaboration, and we look forward to more years of shared growth.”
Beyond the Screen — A Celebration of Technology and Lifestyle
The venue transformed into a cinematic showcase featuring the stunning 115-inch TCL C7K Premium QD-Mini LED TV as the centerpiece. Guests enjoyed an afternoon of innovation, elegance, and entertainment—with Asia’s Diamond Soul Siren, Nina, performing her top hits live.
To make the celebration even more exciting, TCL unveiled exclusive discounts on select appliances, including TVs, air conditioners, washing machines, and refrigerators, available from October 15 to 19, 2025, across all Anson’s branches.
Shoppers can now enjoy premium technology at more accessible prices, with savings of up to 40% on select models and even free gifts like an electric kettle with every purchase of a washing machine.
Cyd Montebon, TCL Philippines Deputy Director of Sales, shared:
“We’re excited to start the holiday season with this exclusive promotion. Our long-standing partnership with Anson’s has always been about delivering innovations that enhance everyday living for our customers.”
Elevating Filipino Homes, One Innovation at a Time
From cutting-edge televisions to smart home appliances, TCL continues to blend technology with lifestyle—helping families upgrade their homes with smarter, energy-efficient solutions.
This partnership with Anson’s reflects a shared mission: to make innovation accessible, reliable, and inspiring for every Filipino household.
FAQ
Q: What is the “Beyond the Screen” event about?
A: It’s a special VVIP showcase by TCL and Anson’s celebrating 25 years of partnership, featuring TCL’s latest innovations and exclusive holiday promotions.
Q: What special deals are available during the TCL × Anson’s promo?
A: Discounts of up to 40% on select TCL TVs, air conditioners, washing machines, and refrigerators from October 15–19, 2025, in all Anson’s branches.
Q: What’s the highlight product of the event?
A: The 115-inch TCL C7K Premium QD-Mini LED TV, currently the world’s largest and most advanced display.
Q: Where can customers avail of these deals?
A: Visit any Anson’s store nationwide to enjoy the limited-time TCL holiday promo.
