East West Banking Corporation (EastWest) has been recognized at the HR Excellence Awards Philippines 2025, winning Silver for Excellence in HR Innovation and earning finalist citations in two other categories: Excellence in HR Communication Strategy and Most People-Focused CEO.
Building a Bank Where People Thrive
At a time when businesses are striving to attract and retain talent, EastWest has set itself apart with a people strategy built on authenticity, innovation, and accessibility. As the only financial institution among the finalists, the Bank’s achievement underscores its commitment to creating a workplace where employees thrive.
Through its People Advantage Gameplan, EastWest has reimagined the employee experience with a “high-tech, high-touch” approach. Results include reducing attrition by nearly 10 percentage points and onboarding a record 2,000 new hires in 2023.
Under the leadership of CEO Jerry Ngo, the Bank has fostered a culture of shared responsibility—embedding programs like Kamustahan with Jerry, grassroots learning communities, hybrid work flexibility, and recognition platforms into everyday employee experiences.
Connection, Recognition, and Communication
EastWest was also recognized as a finalist for Excellence in HR Communication Strategy, thanks to its inclusive approach to employee engagement. Central to this is The SHORE, a dynamic internal communications hub built entirely in-house.
With over 90% adoption in just three months, The SHORE has become the digital heartbeat of EastWest’s people ecosystem. Enhanced by employee-driven storytelling, personalized communication, and automated recognition, the platform has transformed HR communications from transactional to deeply engaging.
Innovation That Puts People First
EastWest’s Excellence in HR Innovation win was driven by its HR-developed micro-apps, data-driven tools, and personalized employee journeys. More than just technology, the approach has simplified access to services, clarified career growth opportunities, and fostered belonging.
“Our people are our edge,” said Atty. Alfie Suarez, Chief People, Corporate Services and Sustainability Officer. “Everything we’ve built, from digital tools to leadership programs, starts with listening. These awards reflect what HR and our employees have co-created together.”
Looking Ahead with Purpose
Beyond recognition, the award fuels EastWest’s forward-looking HR agenda—from predictive analytics and AI-assisted HR services to programs focused on culture- and capability-building.
At EastWest, success is measured not just by profit but by potential—ensuring its people remain at the center of its growth.
FAQs
Why did EastWest win Silver for Excellence in HR Innovation?
EastWest was recognized for its innovative HR-developed micro-apps, data-driven decision-making tools, and employee-centric approach that improved access to services, career clarity, and engagement.
What is The SHORE at EastWest?
The SHORE is EastWest’s in-house-built internal communications hub, achieving 90% adoption in three months. It centralizes employee engagement, storytelling, and recognition.
What people programs set EastWest apart?
Initiatives like the People Advantage Gameplan, Kamustahan with Jerry sessions, grassroots learning communities, hybrid flexibility, and recognition platforms helped reduce attrition and strengthen culture.
What’s next for EastWest’s HR strategy?
The Bank is advancing toward predictive analytics, AI-enabled HR services, and continuous culture- and capability-building to empower employees and sustain growth.
