For many Filipino families, pets aren’t just animals—they’re part of the family. Teaching kids how to care for them with empathy and responsibility is a lifelong lesson. This is what Royal Canin hopes to instill through the launch of its children’s storybook, “Welcome Home, Rocky & Charlie!”
Unveiled at the Ayala Museum in Makati City, the storybook is part of Royal Canin’s ongoing advocacy to promote responsible pet ownership through education, empathy, and practical guidance for families.
Why Start with a Story?
Royal Canin believes that responsible pet care begins with the first thought of owning a pet, especially for children who often dream of having a furry best friend.
Through simple and engaging storytelling, “Welcome Home, Rocky & Charlie!” shows kids what it really means to welcome pets into their homes—highlighting not just the joys but also the responsibilities. From proper nutrition to daily care and companionship, the story encourages habits and values that last a lifetime.
The Essentials of Responsible Pet Ownership
At the heart of the storybook—and Royal Canin’s mission—are five key principles:
- Providing proper nutrition suited to pets’ unique needs
- Ensuring regular health check-ups and preventive care
- Creating a safe and nurturing home environment
- Encouraging positive socialization with people and other animals
- Supporting continuous learning for families to stay informed about pet health
“Responsible pet ownership is about more than just meeting basic needs,” shared Ann Madelene Garcia, Pet Specialty Retail Head at Royal Canin Philippines. “By teaching these values early, we empower families—especially children—to make informed decisions and build lasting bonds with their pets.”
Beyond the Book – A Community Commitment
The storybook launch was more than a reading activity. Families enjoyed interactive sessions, expert-led discussions, and hands-on activities designed to spark empathy and compassion in children.
Royal Canin also announced plans to bring the storybook into classrooms nationwide through school tours in partnership with Communitails, a non-profit group that uses therapy dogs for educational and emotional support. These sessions will encourage kids to see pet care as a shared family responsibility.
“Every day is an opportunity to deepen our bond with our pets,” said Gerard Poa, Market Head of Royal Canin Philippines. “Through initiatives like this, we stand with Filipino families in creating a better world for pets.”
Families can also join the Royal Canin Club app, where they gain access to expert advice, pet care tips, and rewards to support them on their journey of responsible ownership.
FAQ
What is “Welcome Home, Rocky & Charlie!” about?
It’s a children’s storybook that teaches kids and families about responsible pet ownership through engaging storytelling.
Why focus on children?
Teaching empathy and responsibility early helps kids form lifelong habits that ensure pets are loved and cared for as family members.
What pet care values does Royal Canin promote?
Proper nutrition, health checkups, safe environments, socialization, and continuous family education.
Where can families access more resources?
Through the Royal Canin Club app (available on Google Play and App Store) and Royal Canin’s official website and social media pages.
Will the storybook reach more families?
Yes. Royal Canin is planning school tours with Communitails therapy dogs to bring the lessons to children nationwide.
