Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto (KKK) Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.
In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting30 schools nationwideand targets to shampoo around 6,000 head lice infested students. Sample sachet products will also be distributed within the surrounding communities through this activity.
Among the cities included in Licealiz Kilusang Kontra Kuto Year 4 in Visayas is Cebu City where they will do educational talks about head lice and free shampooing activity in different schools.
Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.
“For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany.
Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.
Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach the grass roots.
Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.
This is a great initiative by Lamoiyan. I hope they visit more cities in the future.
Headlice is eww! Hygiene and treatment for the whole family is needed when one member is affected.
One time when my kid had kuto, ito rin ginamit namin. It’s super effective. 🙂
i always admire Lamoiyan for this initiative to help school kids and their parents know more about kuto. it may seem like a health problem but seriously, kuto is more of a social problem.
Nice na advocacy ito!!
Wow naka 1 year na pala to! Ang bilis ng panahon! More years to come for Licealiz!
ay, I saw in the news about the siblings na kinuto. kakainis. unang naisip ko agad was – bakit hindi bumili ng licealiz, hindi naman kamahalan!
This is a nice advocacy and parents should take the issue with lice seriously
I’m lucky na hindi ko pa nagiging problem ito sa anak ko pero if ever, hindi rin naman mahirap gamutin kasi may shampoo for this. 🙂
This is a good advocacy indeed. I hope Lamoiyan continues this in the future to help educate everyone about this lice issue.
Ang cute talaga ng name niya, very easy to remember. I remember the red comb that’s used before to comb away the lice.
I was able to participate in the first KKK of Licealiz and it is indeed a great advocacy. ang galing ng Licealiz.
This is a really good initiative that I hope they keep doing. A lot of kids suffer from lice.
I love this advocacy ot Lamoiyan. Makakatulong talaga sa mga bata para makatutok silang mabuti sa pag-aaral at hindi sa pagkakamot ng ulo