Lamoiyan Corporation Helps Back-To-School Students Beat Pediculosis (Kuto)

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Re-establishing routines and adapting to school hours are a few things that make going back to school a difficult transition for children. But for many kids, this is just a fraction of what they have to deal with when school season starts.

A medical check-up by the Department of Education Health and Nutrition of over 3 million public school students showed that 436,325 of them had pediculosis (head lice infestation), making it one of the leading health problems of public school students in the country.

Children are teased and bullied for having head lice, which is also a common cause for them to miss school. The stigma associated with having pediculosis can leave lasting damage to children’s psychological well-being and leave them isolated from their peers.

To raise awareness about head lice infestation issues, and to help combat health problems commonly faced by students, Lamoiyan Corporation partnered with the Department of Education (DepEd) and donated over 5,000 hygiene product packs to schools in Cebu City.

Marketing Director Bing Cavestany, Senior Marketing Associate Jacquiline Pe, and other Lamoiyan representatives were present during the Brigada Eskwela National Kick-off to help distribute packs of Licealiz Head Lice Treatment Shampoo, Hapee and Hapee Kiddie Toothpaste.

“This is an amazing opportunity for us to give back to schools and communities,” said Bing Cavestany, Marketing Director of Lamoiyan. “We believe in taking an active role in promoting health and education, so joining efforts like Brigada Eskwela is an important priority for Lamoiyan and our advocacy.”

As a part of its partnership with DepEd, Lamoiyan will also donate Licealiz and Hapee products to public schools in other regions across the country. “We look forward to continuing our partnership with DepEd and in working hand in hand with them in addressing health problems of school children in the country,” said Cavestany.

Pediculosis is a leading health problem in the country, but it is preventable with the right treatment. Avoid sharing combs, hats, pillows and other head ornaments and pieces of clothing that may lead to lice infestation. Keep your surroundings clean; head lice can live up to three days off the scalp and may attach themselves on upholstery, mattresses, and other pieces of furniture. And regularly check your children and family members for head lice with a suyod.

For more information on head lice prevention and treatment, visit www.facebook.com/licealiz.

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