MIDA Food Celebrates 20 Years As A Leader In The Philippine Seafood Industry

Posted on Jun 22 2017 - 12:02pm by Lanie

For us moms who cook at home, seafood can be the simplest and yet most delicate ingredient to deal with in the kitchen. Simple yet delicate because there’s only one way we will be able to choose what’s best in the market or grocery where we buy them :  through their freshness.

Pacific Bay Retail Brand

When it comes to fresh seafoods, MIDA Food is the leader. For 20 years, Mida Food Distributors had been leading the seafood industry with its full line of retail seafood specialty items under Pacific Bay brand. It’s highly possible that you’ve already seen Pacific Bay brand shrimps, scallops, and mussels from the grocery. They are not only bigger than what we see in local wet markets, but they are certainly of fresh and premium quality. The Pacific Bay Brand line offers freshly-packed seafood items which include peeled & deveined shrimp, tuna belly, tuna steaks, scallop meat, salmon steaks, whole clams, crabstick, and cream dory fillet, Atlantic cod portions, bacalao loins, Chilean seabass, softshell crab, Gindara steaks and halibut fillet.

Frozen Mussels

Have you seen tahong as big as these?

Baked Tahong

Baked Tahong with butter, cheese and garlic (Fresh Mussels from Pacific Bay)

deveined shrimp

Plump, deveined Pacific Bay shrimps fried in butter

But Mida Foods is far more than a home brand alone. Its business caters from casual grilleries and fast food chains to high-end hotels and five-star establishments. Mida Foods has an extensive line of sea food offers and they include Chilean Seabass, salmon, crabs (including softshell crab, King Crab and snow crab), lobster, shrimp, squid, octopus, bacalao, halibut, dory, cod, salmon, tuna, scallops, mollusks and more. The Pacific Bay Brand line offers freshly-packed seafood items which include peeled & deveined shrimp, tuna belly, tuna steaks, scallop meat, salmon steaks, whole calms, crabstick, and cream dory fillet, Atlantic cod portions, bacalao loins, Chilean seabass, softshell crab, Gindara steaks and halibut fillet.

The success of Mida Food Distributors is being attributed not only to their seafood stock but also with the relationship they nurture with their partner clients. Their services include menu development, customization of products, and training on food safety, which earned Mida the reputation of a seafood expert. Mida Food’s 20-year history even includes influencing the country’s shrimp industry. They campaigned and won against the ban on importation and culture of “suahe” shrimp and now, the whole country is reaping the benefits.

A Celebratory Night

Last June 15, Mida Food celebrated its 20th anniversary with all its employees, friends and business affiliates inside The Tent of Enderun College, Bonifacio Global City. It was a night to remember aptly entitled “Feast of the Pacific”. It was indeed a feast with the country’s top chef masters as the primary guests of the evening. On stage, they attested how reliable Mida Food is in catering to their needs even on the toughest times. Each one of the chefs came up seafood samplers which represented dishes from the Philipines and other countries. It was a delightful feast for all of us who were to be able to taste the dishes done by these culinary masters.

Mida Food Executives

Enrique Valles, Mida Food’s President and CEO with Mida Food executives and host Sam Oh

Top Chefs

Top Chefs including Chef Margarita Fores and Chef Laudico as celebrity chef guests during the Feast of the Pacific event

Gourmet Kilawin

Best kilawin ever (gourmet edition) – Hamachi Kinilaw with Capsicum by Chef Roland Laudico

Delicious seafood samplers served to all attendees of the Feast of the Pacific event

Mida Food Distributors, through their tight collaboration with clients and innovative strategies in looking out for the latest trends in the seafood industry, is seeing brighter years for the company. And for us, who always wish to delight our own diners, may they be at home or food establishments, we can just be thankful that Mida Food is here for the long run.

9 Comments so far. Feel free to join this conversation.

  1. Berlin | Momi Berlin2017/06/27 at 7:34 am - Reply

    I love seafood! My Big Bunso must have the same taste as me as he also love prawns, squid, and fish. And I must agree that though simple to prepare, they can be so delicate. That’s the reason as well that we seldom have fish on our table. The market near ours do not serve a wide variety of fish. Anyway, it is good to know that there are packed food ready to be cooked already. I once had a client who is into packaging and he explained the procedure they use in packing those meat and fish, reasurring us of the product’s freshness.

  2. Nerisa2017/06/27 at 7:41 am - Reply

    There are a lot of brands nowadays that makes cooking easier for moms. Before, the only seafood that is being sold as frozen item is the cream dory, ngayon there are scallops and mussels na. 🙂

  3. Czjai2017/06/27 at 9:47 am - Reply

    Wow! They have tahong! I have been craving for tahong for a long time. I hope they have these na at SM Supermarket. 🙂

  4. Rayrose Samson2017/06/27 at 3:06 pm - Reply

    Sea food is love and I find it easy to cook with. I will search grocery stores to find this brand and to try them

  5. Michi2017/06/28 at 12:29 am - Reply

    I have tried this brand na rin but first time to see na may iba pa pala na seafood na nakapack.

  6. Maan2017/06/29 at 10:52 am - Reply

    How plump are those shellfish! I would give anything to eat those shrimps — I became allergic to shrimp when I was 24/25 but I still drool over them hahaha.

  7. Janice2017/06/29 at 3:40 pm - Reply

    I love seafood! I’ve seen this brand in the supermarkets all the time but have never tried it. Good to know their products are really fresh. Just might try them soon.

  8. Jackie2017/06/30 at 11:03 am - Reply

    I love seafood! I hadn’t seen this brand before. Will definitely check it out next trip to the local supermarket. 🙂

  9. Lhourdes Mercadero2017/07/01 at 3:04 pm - Reply

    I’m a big fan of seafoods. Clams, Shrimp, Crabs, Mussels are my favorite. I haven’t seen this brand before.

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