At the second World Coconut Congress, industry players here and abroad come together to tackle issues that are shaping the landscape — one of which is best practices in coconut farming and product development that local players, like ProSource International Inc. (ProSource), are focusing on.
Organized by the United Coconut Association of the Philippines (UCAP), the conference centralizes on coconut supply and value chain. Covering wide-ranging topics—from coconut solutions for health and environment, coconut biodiesel, to the latest on coconut oil health research—the said event seeks to promote Philippine coconut products globally.
Veggie wraps photo from http://www.prosourcecoconut.com/
At present, there is an observed paradigm shift in worldwide market behavior on choosing healthier and sustainable alternatives known as ‘Conscientious Consumerism’,as defined by the Network of Business Sustainability. With this, more and more consumers are seen to bepromoting local industries, patronizing cruelty-free cosmetics, reducing plastic use, and generally, turning to healthier and more ethical diets.
To the key players in the Philippine coco industry, the eminence of the coconut trade stems from the significant shift in consumer values towards healthful living. For them, it is but an exciting opportunity to strike on now that the concept of “going green”, or lessening our environmental impact by way of creating more informed choices, is deliberately finding its way into Filipino sensibilities.
Virgin Coconut oil from ProSource
“The concept of ethical consumerism is already established in people’s behavior, and as practitioners in this field, we see strong opportunities in penetrating this market,” said ProSource’s CEO Ricky E. Santos, who, as a key producer from the coconut industry, believes that businesses like them should also start adapting to the conscientious commerce trend.
“There has been an increase in veganism over the past decade even in meat-heavy countries like the Philippines. Through this thriving lifestyle, we believe that coconut production is one huge market that we all should keep an eye on,”he added.
ProSource, for one, started innovating with the Coconut. They have introduced to the market the likes of coconut calming oil, organic coconut wraps, coconut crunch, and its classic hero product, the Virgin Coconut Oil, among others. This is foreseen to be a springboard for other players to also start getting creative with the fruit with its promise of a warm reception from the market.
“We are one of those who put our strong faith in the ‘tree of life’. It is indeed that,as the fruit can be broken down into a wide range of by-products — from food, medicines, supplements, beauty products, and even personal care commodities,” said Santos.
Worldwide values of coconut products have developed steadily since 2014, and in 2017, with the Philippines reportedly exporting coconut oil at over $1.46 billion in total returns, putting the country amongst the world’s top coconut producers.
With the significant shift in consumer values towards healthful living, and the local industry players’ ingenuity to toil on this worldwide demand, the Philippines is once again set to be in the forefront of the global stage —with its competitive edge of the mastery of the miracle fruit.
To know more about how ProSource can enable you in achieving a conscientious lifestyle, visit ProSource’s website at www.prosourcecoconut.com and their official Facebook page at www.facebook.com/ProSourceVCO/
I’ve noticed how many more coconut products there are available these days. I know I try to eat more healthy options and I’d never tried coconut oil before but it is very versatile. I think it’s great the Philippines is able to build on this trend.
Seems to be very green and healthy as well. Nice to know Filipinos are pro healthy foods also. This looks delicious.
Coconuts are amazing. I am glad to read so much about them in the economy and how they are impacting others.
Wow, this is definitely a great news to all Filipino. I am glad that we (Filipino) are also focusing on having a healthy living and I am 100% agree that coconut is really an amazing fruit.
Coconut products are offered more frequently in our stores. I love the coconut water and butters and even wraps.
There’s a lot of benefits in coconut. And all this tree stuff is very useful. The juice of coconut is a great medicine for liver. It cleanse it.
I love coconut from the inside out, the water, the oil and the fresh. It was said the coconut oil is better than other cooking oil!
I didn’t know so much coconut oil came from Philippines. Very interesting blog post x
It is truly a tree of life! I did not realize that there are so many uses not only as food and oil. This industry can definitely help uplift the country’s economy.
I have never thought about the Philippines producing coconuts. I never heard of the United Coconut Association of the Philippines, so it was nice to learn about them and what the Philippines is doing about the coconuts cultivation.
This veggie roll looks so healthy. And also coconut is the most important tree in the world. Some called its a tree of life because of the benefits of this tree. This is nice!
I think this is a great shift in business practices.
It’s nice to know that some of Filipinos are starting to be vegan too. It’s a great start. And it’s really awesome that Philippines is one of the biggest coconut exporter. I hope there could be a bigger variety for the market with it.
Wow.. That’s nice to hear..! I hope more variety of coconut products could be made for people who chooses to be vegan. And I hope Filipinos could master those products.
I love that more people of the Philippines are going green. I hope the entire world goes green!
I love coconuts so much. And wow..! It’s surprising to hear that Philippines is one of the largest exporter of coconuts in the world. I hope it’ll continue to grow.
I love anything that is coconut. I do hope the entire world goes green. We need to save our planet!