Clean water is one of the most basic needs of our family. And as our families become active in our lifestyles, working and playing harder, traveling more often, we tend to consume more water to replenish our bodies. And we prefer mineral water. With all the mineral water bottles to throw out, what do you think will happen to our world with all the plastics we need to throw as we continue to increase our mineral water intake.
As a part of their initiative to make the world a cleaner and safer place to live in for families everywhere, Absolute Pure Distilled Drinking Water made a simple but effective packaging change that would lower their carbon footprint.
Using less plastic, their 500 ml and 300 ml bottles now sport a more streamlined cap that saves almost 380,000 tons of manufactured PET a year. Equivalent to the amount of carbon absorbed by 2.9 million trees, it can also be likened to removing over 80,000 cars from the road for one year.
The initiative is part of Absolute’s campaign, “Pure Water, Pure Love”, helping mothers provide the highest quality of care and love to their families. Says Abe Cipriano, AVP for Marketing, Non-Alcoholic Beverages at Asia Brewery, “Mothers never settle for less when it comes to their families. Just the same, with this simple change, Absolute Pure Distilled Drinking Water took the step to go green to create great positive impact on the environment, and ultimately, on everyone else.